In a Dubai property market where prices jumped over 20% in 2024, Emaar Properties did more than just keep pace. The real estate giant just released financial results for 2025 that show a company in complete control, and the strategy behind the numbers is the real story.
Emaar announced a staggering Dh61 billion in property sales for the first nine months of the year. That's a 22% jump from last year. This growth has created a revenue backlog now over Dh150 billion, a 49% increase that essentially secures the company’s income for years to come.
The overall performance is just as strong. Revenue climbed 39% to Dh33.1 billion, and net profit before taxes hit Dh16.7 billion, up 35%. These figures show a clear, well-executed plan at work in a very competitive market.
The 331% International Surge
While Emaar's success in Dubai is expected, the most revealing detail is the 331% explosion in international property sales, which reached Dh8.1 billion. This kind of growth doesn't happen by accident; it points to a calculated global push.
The strategy appears to have several key parts:
- Targeted Campaigns: Emaar has likely focused its digital marketing on wealthy individuals in places like Europe, India, and China. The pitch is simple: Dubai is a safe place to put your money during uncertain economic times.
- Strategic Alliances: Working with elite international brokerage firms gives Emaar direct access to qualified buyers.
- The Golden Visa: The UAE's Golden Visa program is a powerful tool. It directly links a significant real estate purchase to long-term residency, making a luxury property an even more attractive investment.
An independent GCC property advisor puts it plainly. He notes that the Dh150 billion backlog is a clear signal to investors that Dubai’s growth is not slowing down. Securing property here offers serious long-term value.
More Than Just New Buildings
Emaar's financial strength isn't just from property sales. The company’s portfolio of recurring revenue, including its famous malls and hotels, brought in a solid Dh7.7 billion. With mall occupancy rates sitting above an incredible 98%, this side of the business provides a stable, profitable foundation.
This mix of explosive sales and reliable income has caught the attention of the financial world. Both S&P Global and Moody’s recently upgraded Emaar's credit ratings, citing its strong performance and financial health.
